Trend Analysis & Product Development
franchisor is responsible for the
continuous analysis of new trends in order to
stay one step ahead of the industry, and to achieve
a competitive advantage. In other words, the master
franchisor defines changing consumer
spending patterns, product movements and sales
analysis in view to implement aggressive marketing
strategies with new products and new merchandising
master franchisor will
enhance the menu selection by investigating new
ingredients and suppliers in order to develop
a new potential market segment based on the already
acquired customer base. All the products introduced
to the restaurants have undergone stringent testing
for their acceptance. These tests are carried
out on-site in operating units, to assure that
only the finest products are offered to customers.
This testing and control allows for stronger brand
recognition as well as greater customer volume
and higher frequency for take-out orders and dining
room visits, thus optimizing revenues and profits.
the entire product line offered by the restaurant
is fundamentally designed for total customer satisfaction,
the master franchisor
is able to constantly monitor the customer’s
response to existing, as well as new products,
and service through "Comment Cards"
for example. Other feedback gathering techniques
are also in place, including telemarketing and
phone surveys, to ensure that the high standard
of quality products and service is maintained.