Advertising, Marketing & Sales

One of the major benefits of being part of the franchise is to take full advantage of the consolidated, joint advertising investments and efforts to support a regional, national, and global advertising, marketing and sales campaign program.

Each restaurant of the franchise contributes 3% of its total Gross Sales to an Advertising, Marketing and Sales Fund. These contributions are solely managed by the master franchisee. The master franchisee is obliged to use this fund solely for the above-mentioned purpose. Among advertising platforms, local and national broadcasting stations will be used to air radio spots. The master franchisee shall use other marketing channels and sales support materials as deemed necessary.