Market Segments

The marketing strategy of the Mañana Restaurant is to attract a broad range of customers who are in search of a new, different and entertaining spot at a reasonable price. The targeted clientele of the restaurant differs for lunch and dinner service:

Lunch. The clientele targeted during lunch encompasses the business people from the surrounding areas. Customers are seeking a quick friendly service. The daily lunch specials are especially popular along with the seasonal menus that feature a variety of salads in the summer and light, but warm items in the winter such as soups.

Dinner. In the evening, traditional, live Latin American tunes provide with a carefree ambience ideal, for that special dining and entertainment experience. The targeted dinner crowd includes young couples and foreigners living in the area.

Overall, the Mañana Restaurant counts with repeat local customers and tourists that enjoy a lively atmosphere and Latin American food.